As a senior account executive at The Ehrhardt Group, Lindsay Southwick manages regional public, community and media relations campaigns on behalf of corporate clients in the telecommunications, oil and gas, financial, pharmaceutical and biosciences industries.
As part of the 2012 Allstate Sugar Bowl and BCS Championship Game, Lindsay played a role in conceptualizing and implementing the Gulf Coast Seafood & Tourism Bash presented by BP. Through the multi-faceted campaign, Lindsay and her team coordinated the distribution of more than 7,000 Gulf seafood samples to fans visiting New Orleans from across the nation, hosted national media for the ceremonious 30-ft “Peacemaker Po’Boy” cutting and executed a three-stop “Taste of the Gulf” dine around at famous New Orleans restaurants, complete with a jazz second line through the historic French Quarter, to promote Gulf Coast seafood and Louisiana tourism to national, regional and local media. The campaign resulted in nearly 50 high profile media placements along the Gulf Coast within 7 days and more positive coverage garnered for a BP-sponsored event than any previous events.
Lindsay and her team also represent Verizon Wireless in the Gulf Coast through strategic media relations, product and services promotion, executive visibility and nonprofit partnerships. Lindsay has managed media relations surrounding Verizon’s integration of Centennial Wireless, the long-anticipated iPhone launch and the introduction of revolutionary 4G LTE technology in markets along the Gulf Coast. Through these initiatives, The Ehrhardt Group’s work with Verizon Wireless resulted in more than 180 million impressions and $4.1 million in earned media in 2012 alone.
Lindsay was selected as a 2012 member of the Loyola Institute of Politics, a 2011 March of Dimes Spotlight on Success honoree and was chosen by the Young Leadership Council to participate in the 2011 Leadership Development Series. She is currently a member of the Southern Public Relations Federation, the Public Relations Association of Louisiana and Press Club of New Orleans.
Lindsay earned a bachelor’s degree from the Manship School of Mass Communication at Louisiana State University and has studied crisis communication at the University of Arkansas at Little Rock. In 2008, Lindsay spent a semester in Paris, France, studying at l’Université de Paris VIII St. Denis.
lsouthwick@theehrhardtgroup.com
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