SITUATION:

In 1998, Louisiana State University changed its name from LSU Medical Center and it needed a branding program that included a new logo.  The newly named institution included the university medical center, the Charity Hospital system, and affiliated medical and allied health organizations.

TARGET AUDIENCES:

• Vice Chancellors and Academic Deans
• Medical Staff
• Allied Health Professions
• Patients
• Families
• Faculty
• Students

THE EHRHARDT GROUP:

• Work with vice chancellors, deans, faculty, medical staff from university teaching facilities across the state along with hospital personnel to develop an effective internal and external communications system.
• Develop a branding concept and logo system, including a graphics manual that could be adopted by formerly disparate departments and institutions under the umbrella of LSUHSC.
• Present initial concepts, conduct focus groups, revise original designs with advise and suggestions from participants.
• Develop a consistent and institutional image through print, collateral, and signage to inform and create positive awareness of branding and logo.

RESULTS:

The branding concept and logo have been adopted by the entire statewide institution, providing a unifying image that was desired by the administration.

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