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The Ehrhardt Group has conducted focus groups throughout the Gulf South for a wide range of clients. Our firm has experience conducting qualitative research, including focus groups, for clients in education, social services, tourism, entertainment and forest products industries. Participants in our focus groups represent the targeted demographic characteristics specified by our clients and typically reflect the gender, race, age and income levels of the communities in which our clients operate. In most cases, our firm identifies the research questions, develops the questioning route, conducts preliminary research, identifies potential participants and recruits members. Whenever possible, sessions are conducted in the firm’s focus group facility in downtown New Orleans which features an interview room that can accommodate 12 participants and a viewing room that allows clients to view the proceedings in real time. All sessions are videotaped to allow researchers and clients access to candid comments after the conclusion of sessions.
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