MEDIA RELATIONS
Planning media relations should be an integral part of corporate affairs. It is important that businesses understand the power of the media and take proactive steps to control their message and delivery to the audiences that are vital to a business's success.
The Ehrhardt Group defines media relations as understanding the client's message and determining the best way to promote that message and use innovative communications to address a specific issue. It's important that a strategy covers all dimensions that clearly and precisely promote the message to create consistent, positive media coverage.
The Ehrhardt Group has built a team of media relations professionals that understand news and how to interact with journalists in traditional and nontraditional media. We have worked with clients to handle media relations either to amplify a positive promotional opportunity or to address a crisis management situations.